Disclosure - F For You (Music Video Analysis)

ACT: Disclosure

TRACK: F For You

Year: 2013

Director: 

Genre: House

Main Audience: 15-21


Introduction

• The genre of this music video is techno/dance/pop.
• Compared to all their other videos it is very simple with no storyline.

What is the relationship between lyrics and visuals?

• There are no actual links between the lyrics and the visuals as it is just them performing.

What is the relationship between music and visuals?

• You can see quite clearly the relationship between the music and the visuals.  
• When the music gets more complex, the backdrop starts to have more going on on it.
• Also when they are doing the DJ instrumental parts of the song, the camera focuses on the instrumental and DJ set up. 
• They also do this with the singing.

Are there close ups of the artist and star image motifs?

• There are plenty of close ups of the boys while they are playing and singing.
• Mostly close ups of the one singing and not so many on the one who DJ's the most.
• Dark lighting and quick camera shots make it hard to see the artists properly when there are close ups of them.
• Their famous drawn white 'face' comes up a lot on the backdrop so you know it is them immediately.   

Is there reference to the notion of looking?

• There isn't really any reference to the notion of looking.
• No girls in the music video.

Is the music video performance based, narrative based or concept based?

• This music video is purely performance based.
• No narrative told throughout.
• Its quite a repetitive song so the pure performance fits with the style of song.

Conclusion

• Overall, this video is purely performance based which is good because it fits with the song and wouldn't really look right if it had a story to it.
• I really like the simpleness of it and how there is not much to it.