Disclosure - White Noise ft. AlunaGeorge

ACT: Disclosure

TRACK: White Noise

Year: 2013

Director: 

Genre: House

Main Audience: 15-21

Main Points

• The genre of this music video is electronic, deep house.
• Dull colours used throughout.
• Dance song, dancing used in the video.
• The only relationship i can see between the lyrics and the visuals is that the lyrics 'You got me washed out, washed out, colour drained' links to the colour of the whole video because it is very dull and there are no bright colours.
• Other than that there is no connection between the lyrics and the visuals.
• The music and the visuals have a very strong link.
• When the first beat drops the man suddenly starts to dance in time with the music.
• When the music slows down again the guy gets on with his everyday life again, it's almost as if when the music drops he drops his life for a few minutes and dances.
• There are no close ups or any shots for that matter of the artists.
• There are only actors in the music video.
• The sign for Disclosure (the face drawn with white lines) comes up at one point in the music video which shows it is their song and them who made it.
• There isn't really any reference to the notion of looking apart from the girl.
• She is shown close up towards the end and this shows some voyeurism.
• There is a little bit of the Male Gaze theory involved but not much at all.

Conclusion

The mise en scene element of the video plays a big part in how the audience judge the style of the video. Throughout the music video dark colours are used, this relates with the underground location used within the video itself. The gritty dark style of the music video which is created through a 

colour filter is used to emphasize
the lighting taking place throughout. This emphasizes the shadows in the music video, which when the security guard dances helps to give a greater effect of his movements. Slow motion of the dancing is used to add effect of the beat and works really well. The locations that are used throughout the music video help convey the genre of the music itself, which is urban/electronic dance. The emptiness of the location in the video is filled up with the beats of the music.

Within the music video cinematography is used, it is used to enhance the audience’s interpretation of the music video and also their experience. Throughout the video the audience is following the main character as he goes about his normal daily routine, the audience follows him as a third person audience, this is because the camera has a certain hand held motion about it and transits throughout the music video is a smooth and realistic way, which makes the audience seem like they are part of the journey, which is very key in getting an audience to enjoy a music video of the narrative. Other techniques such as zooming, panning and the faced paced cutting are also used when focusing on the main character (the security guard).