Tulisa - Young (Music Video Analysis)

Audience

This video is part of the 'dance music' genre, featuring a fast pace of action and a narrative. This video appeals to a younger audience as does this type of music. It is designed to appeal to both a male and female audience. Although it does not follow all the genre characteristics due to its lack of dance routine but there is a defined performance throughout.



Relationship Between Visuals and Lyrics

There is a definite relationship between the lyrics of the song and the visual content of the video. We are constantly bombarded with images of young people having fun- with the repeated lyric 'it's just fun'. There are also images to emphasis how young the performers are and how great it is to be young- these images include, a baby lamb, roller-skating, pillow fights and 'naughtiness'.

  Editing and Shot Variation

The action of the video often mimics the tempo of the music. The fast pace of the music is illustrated by a car travelling quickly, young people running etc. A slower pace of music is shown by slow motion footage and the fast changing images reflect the end of the video. When the characters are in the art gallery the music slows down as they discuss their actions.

Male Gaze

This video is a vehicle for Tulisa as the main character. She is shown in every shot and is portrayed as fun, young and beautiful. She is shown as a performer and an actress and even in her performer role had different persona  Tulisa is appealing to a male audience through her tight clothing, swimwear and flirtatious behaviour. She also appeals to the female audience by making herself one of the girls.

Mode Of Address

All the characters within the video constantly look at Tulisa and she is often looking straight at the camera. This shows how much she is the central character and that the video is a vehicle for her. The emphasis on her female body through the tight, short clothing and swimwear etc add a voyeuristic element to the video.

Inter-textual References

There is no inter textual reference to any films, TV programmes or any other music videos within the video.