ACT: Kid Cudi
TRACK: Pursuit of Happiness
Year: 2010
Director: Brody Baker
Genre: House
Main Audience: 15-21
Star Performer
In this music video the star performer is Kid Cudi and he is usually the main figure on the screen throughout the music video this is important due to it being appealing to the audience, Also when he is on screen he looks directly at the camrea, this is to achive verisimilitude and a sense of realism when watching the music video it also shows his power and role within the music video.Mise En Scene
The mise en scene in the music video plays a key part when looking at what is happening and denoting whats going on in and around the main shots for example this shot of the champagne bottle signifies a celebration or a party type event which is common with this genre and with this style of music.Editing
Teh editing in this video has a huge effect on how the audience views the music video where by it is totally slowed down when the main singer is on screen and is singing it gives it an effect where by you see him as being powerful and a lot more important than the rest of the characters and people on the screen as he is centre framed too aldo the editing when the lights are flashed and dimmed which is sown in this screen shot here it gives it a more glamarous effect.
Lip Syncing
In this music video there is alot of lip syncing and this proves vital when achiving a sense of realism, it also makes the music video look better in my opinion due to it not just all being a narrative aproach when shooting the music video. For example this screen shot shows the singers in a close up which adds effect to show their status in the video.
Shot Framing
Shot framing is key when shooting a music video and in this video the shot framing works well and this if shown her in this picure and it shows the main and key elements of the video here by this shot glass being centre frame it works well and it draws the viewers attention to it so that it makes it more iconic for the video.
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