Kasabian - Shoot The Runner (Music Video Analysis)

ACT: Kasabians 
TRACK: Shoot The Runner
YEAR: 2006
DIRECTOR: Alex Courtes and Martin Fougerol
GENRE: Indie, Rock 
MAIN AUDIENCE: 15-35
LYRICS



The post product stages of the music video have animated the use of moving paint to emphasise the use of colour and to create an exciting atmosphere to the audience during the chorus in which the use of paint is used. 

The animation has also been used to create different colours during the music video, this is used during the different camera shots, during the close ups, each member changes colour from clip to clip, this emphasises each member and their role in the band by the instrument they play. During the wide angle shots the colour is the same with the use of tone to distinguish colouring, hair and instruments. 

The editing of the music video also features quick cuts and slow frame rates during the slow tempo parts of the music video, this is used converge the visual aspects of the music video to the aural aspects to the music video. The music video has quick cut transitions which creates a flow in the music video, the cuts happen when a instrument is being played, like a hand strumming a guitar, this is then flowed by a wide shot which creates a new scene in the video. 

The camera shots used in this music vary, the video is made up of close ups which are used to capture a single band member and wide angle shots which are used to capture the whole band playing at the same time. Some camera shots are also hand held which emphasises the mood of the song, lively and fast. Most of the hand held shots are during the chorus of the song when the paint is being splattered. Hand held shots emphasise the energy in the music video to make it feel realistic as if we were there.

Lots of the wide angle shots are low to the ground, this emphasises the power of the band towards the audience by making them look bigger and power powerful. The close up shots tend to concentrate on the band member facial expressions and the instruments they are play, this is designed to dwell on the band members power and talent they have which makes the song so appealing to fans and the audience. 

The only sound in the music video is the song, this is a non diagetic sound as it has been post synced to the video in post production. The song in the music was created in a studio and then edited to the video with the member miming the song to create the effect of the song being played in real time. The visuals match with the vocals and audio perfectly to give the effect of a realistic live view of the song.


The mise en scene to the music video is very basic, there is no locations but just a black background which is used to highlight the contrast in colours on the band members. The only object that feature in the video is the musical instruments, this so the music video can be synced to the song and it looks like the song is being played in real time in the video.

 The clothing that the members where is very 18 hundreds, with the jackets and neckerchiefs which the members are wearing, this is designed to create an identity to the band and to the album ʻEmpireʼ it creates a brand and identity for the band. The use of animation and changing colour also embraces the feeling of the branding of the band.