Music Video Pitch

Look Right Through - Storm Queen ( MK Dub 111)

For my music pitch i have selceted the deep house genre. I have chosen this genre as it is becoming increaingly popular with the younger generation of whom this will be the target audience. With my idea i have chosen there to be one main charcter in the video who follows a no liniar narrative on a journey. The main charcter will be one of us students however dressed up as an old ageg pentioner with a proper pr

ostetic mask and clothing as it would be a countertype to the usual music video dancer. It would also include other student who the dance along with him on the chorus. The mask on the right can be bought off eBay for £29.99 of which is a reasonable price if three students chipped in for it, and we could gather the clothes from our homes as they wouldn't be hard to find.

 The main storyline would be that on the first 55 seconds it would be a story line of following this old man around watching him as he can hardly walk and is struggling eith his walking stick to move around town. Everyone "looks right through him" as hes old and no cares. Suddenly when the beat drops at 56 seconds he throws away his stick down and dances around and throws his shapes around. This would be perfect to do in a public place if we made the character look as realistic as possible as people would not expect him to just start dancing and we would capture the expression on peoples faces. Sam Pepper a famous YouTuber has done a video where he dresses up as an old man and does totally the opposite of what someone that age would do and he reactions are perfect for what we would want (counter type). Here are some images from the video i have screen captured to show an example.

We would also get other scenes for example at either my party in a club on the 18th of Oct or 5th Oct at Dec Williams of him dancing around with girls and everyone joining in. This would be a perfect enviroment to film in as the misenscene would be already done with people partying. In conclusion, when people see the old man dancing they finally take notice of him and not look right through just because of his age and looks. The fact that we would be using a realistic mask would allow us to alternate the old aged charcter taking it in turns to be him. We would include silly dancing and funny things into the character as it would create a larger audience for the video and would work well.

I would personally want to be the old man as it would b a fun and funny role to play of which i would do in public as ive done stupid things in public before. My party at beaverworks would be a perfect place to film the party scenes as the misenscene would be perfect. We would film the first 50 seconds in Leeds city center as it is a crouded place with a lot of people. The pace of the first part of video would be very slow but with considerate amount of shot variation, with a cinematic look. For an example of this in the music video Paradise by Coldplay the Elephant goes on a journey at the begginging and has a cinematic feel to it. We will try approach ours in the same way. When the music drops at 56 seconds, the pace of the video will increase dramactiaclly and the shot variation will be increased too. This will match the beat of the song.

There will be various visual effects added to the music video with indiviual scenes of the old man dancing by himself where we can have him dancing in three locations in the same scene. This can be easily done by using Adobe After Effects on Windows or even Final Cut Pro X on Mac. For anexample of this here is an image of duplicating i have done myself of the same person.

 Another effect we would use on the dancing is this white line effect i added on my self. This creates a cool effect which can work well in music videos. To see these effects i made,used watch this video https://www.youtube.com/watch?v=_893G6ywhZc 





The song does not have an official video yet, this would be very helpful as if we were to create one it would be easier to advertise and be viewed as it will be the first video for it. People would watch the video as the is one of 2013's biggest summer tunes of which our target audience will of heard.







Music Video Pitch

http://youtu.be/Gt69GHTA804