Key Influences and Intertextuality

Podcast 3

Locations

The locations which we have decided to shoot our A2 music video vary from however we might not decide to use all the footage used and shot at all of these locations and only use some, these are;

• Ilkley Town
• Leeds Town (Briggate)
• Beat Bar (Leeds)
• Ilkley Park
• Care Home
• Various Shops around town 
• Train Station
• Leeds Briggate
• Leeds Victoria Quarter

As mentioned before not all of these locations will necessarily be shot due to it being too confusing to the audience, However we need to have enough shots of different locations to achieve a sense of verisimilitude which will help our media production look better. We feel that the locations we have chosen to shoot at will look good if edited well. These locations will look good due to it being in the real life setting of a town and a park and a elderly peoples care home which we have acsess too so that again will achieve more verisimilitude

Characters, Costume and Makeup

In our music video idea we will be including several characters. However the main character included in the music video of whom will be in the majority of all shots will be the Old Man character. This will be played by Patrick Pointon using the disguise. The disguise will consist of a mask, glasses, flat cap, black gloves, chords (trousers), white creamy shirt, blazer, glasses, shoes and a walking stick. All of this will create verisimilitude and crete a realistic looking character for the music video. This character and the others will not be needing to use makeup as there is no other fancy dress to be worn. 

The other characters in the video will be our friends at the party of which we will be filming. This will be perfect as the peoples costumes will create verisimilitude of a party to suit the music genre. The last people in the video will be the audience and crowd of whom we will be filming there reactions to the old man. These play a key part in the video as it will create a sense of realism and prank styled feel to the video.

Finding A Target Audience (Primary and Secondary)

Here is our song. 





To gain research for our primary and secondary audiences we are going to devise a series of questions to ask random students and teachers within our school to find a target audience for our music video. This will help us create a much better quality video as we can target a specific age range.

First we are going to play our track to the audience and then ask them the series of questions below.

• Do you own or stream this track (original) 
• Do you own or stream tracks by this artist (MK) ?
• If not, would you consider buying or streaming this track or anything by this act?
• Can you name any other tracks by this artist?
• What would you expect to see in one of there videos?
• Who would you consider to be the target audience for this act?
• Do you like the House/Deep House genre?
• Do you think this genre of music will appeal to a large audience?
• Do you think this genre of music is more popular between 14 - 25 year olds or 25+?

Our idea is of an Old Man walking around town struggling whilst everyone looks right through him (like the title). However when the music drops the old man chucks away his stick and starts dancing. We will be filming peoples reactions as this wont be staged and will be included in the video. We will include special effects on the video in certain parts to suit the genre of music.

• Do you think this idea is appropriate for the target audience of 14 - 25 year olds, if not.. why not?
• What did you think works best with our idea?
• What do you think would work best with our idea?
• Is there anything you might change or add to improve this idea?
• Are there any videos or other media which you could suggest to look at for further ideas?
• If you don't think it is appropriate for our target audience who would you suggest our target audience is, and why?
• Any thoughts on how we could promote our video via social media e.g Facebook or twitter?

Ben will be asking the questions period 4 on 23rd Oct then George will be editing the video period 5.

Audience Research

Primary Audience

Our primary audience is age 14 - 21 of a female and male gender. This is because the music genre and song is liked by this range of age and gender. This genre is becoming increasing popular and was widely listened to over the summer as most festivals included this type of music. We have chosen this audience to be our primary audience because we feel that we will get the most positive 

Vodcast 2

Look Right Through (MK Dub III) Edited Radio Friendly Version

We edited the original mix of the song to a radio friendly length suitable for the public to watch and listen to rather than a lengthly 6 minutes. We altered it down to 4:15, which will be more suitable to create a music video for, for an audience to watch without the narrative or visuals to be too tedious or lengthily. We used the software Audacity to edit the video shorter and used tools to loop and fade out the audio.

First i selected the area i wanted to remove then deleted the selection.











I then selected the area i wanted looping, and copied it.

After, i clicked at the end of the song and pasted the area i selected several times.

After i then selected the last 15 seconds of the song and used an effect called fade out. This slowly ended the song smoothly.

Finally i then saved the song as an MP3. This new edited version is now radio friendly as the length is just right.

Vodcast 1

Sample Sequence 1 (Look Right Through)

We made a sample sequence for our initial idea in school to get the feel of the video to roughly get an idea if the video will work or not. We couldn't create the best mis en scene as we are waiting for our prosthetic mask to arrive then we can get a realistic idea of the video.

Wankelmut & Emma Louise - My Head Is A Jungle MK Edit (Music Video Analysis)

In the video, the editing is used very well. The main editing used is layering of which adds several clips in the frame. The odd lights and shapes against the black and white person contrasts good and uniquely works well.









The genre of the video is house, of which the style of video is fit for purpose and goes well. The futuristic look of the video goes with the style of song and suits its genre.









The narrative of the video is not very clear and doesn't really have a story line to it, other than lip-syncing and using star treatment of the female character singing. There is only one main room she's in, other than that its just her with a black background. This was possible done on a green screen. 

The visuals match the audio throughout the song, including lip syncing. The lip syncing allows the feel of the video to be more realistic and makes you understand the lyrics more and feel her emotions as if the song is about her.

Martin Garrix - Animals (Music Video Analysis)

Because of the genre (House/Electro), this type of music is intended to be used in nightclubs. Therefore the video is set in a nightclub, this is I think intended to be done to almost give a message to Dj's to play his song.

Like in many other music videos slow motion is used, this time it is used to enhance the dance moves of the break dancers  This makes clips look more professional and gives the audience a better view of the dance moves the dancer is performing.

In the video the audio and visuals match each other at many points specifically (emphasis points) to exagerate the beat more. This works particually well in this video on the drops of the song. Also the visuals match the audio throughout, for example the shot of the clock below match the audio of the sound of a ticking clock.