To produce the music videos that we are making in school non of this would happen without the technology we have these days, people 20 or 30 years ago could not even imagine the amount of technology which is available to us now as back then. To gain research for our primary and secondary audiences we are going to devise a series of questions to ask random students and teachers within our school to find a target audience for our music video. This will help us create a much better quality video as we can target a specific age range.
First we did play our track to the audience and then asked them the series of questions below.
• Do you own or stream this track (original)
• Do you own or stream tracks by this artist (MK) ?
• If not, would you consider buying or streaming this track or anything by this act?
• Can you name any other tracks by this artist?
• What would you expect to see in one of there videos?
• Who would you consider to be the target audience for this act?
• Do you like the House/Deep House genre?
• Do you think this genre of music will appeal to a large audience?
• Do you think this genre of music is more popular between 14 - 25 year olds or 25+?
And this was how we gained our target audience from this shot survey.
Our idea is of an Old Man walking around town struggling whilst everyone looks right through him (like the title). However when the music drops the old man chucks away his stick and starts dancing. We will be filming peoples reactions as this wont be staged and will be included in the video. We will include special effects on the video in certain parts to suit the genre of music. Here is a video that highlights the audience research.
For the research and planning of our coursework we used many different technologies to achieve such levels these technologies consist of Blogger, Facebook, Youtube, IMDB, Twitter, USB Sticks, Mac Computers, Gmail, Mobile Phones, Final Cut, Grab and Google
Blogger is the place where all the information goes on how we progress and share what we have found in terms of research and the process of making some footage of the putting together of our music Video also all the vodcasts and podcasts of how the process of how our coursework is going.
Div Share is also another technology that we have used to get our media product to where it is now and div share has enabled us to get our weekly vodcasts up and online on our blogs by embedding them on.
IMDB is the place which provides the most relevant information for music video creating and what sorts of things come from old already made videos and newly up to date ones which are very successful, IMDB is a online website which lets you look up any music video and director. This is ideal for when we
are researching or analysing past music
videos.
PhotoShop elements was also another key technology that we used when creating our media text and this helped us create our digipak and magazine ads. This type of technology has enabled us to transform images into a decent standard media product. And for producers and artists 10 years ago this sort of up to date technology was not even around for them to use so we are using the top end types of things to create our own ancillary texts.
Final cut pro is where the footage of the filming gets edited. This is the sort of technology that the pro directors and production company's use for music video creation in the world wide industries. It just shows how the world has been subjected to digitalisation and it benefits the people like us who do not have a lot of funding to produce the hugely successful videos.
HD Video camera's that we use to shoot the footage for our music Videos are so high tech that major producers didnt even use them about 10 years ago and they are more advanced than the one's they used back then. They provide us with an endless amount of opportunity to shoot the key footage and right frames to put our music videos together and with only an SD card as the storage device it is so much cheaper than
the huge industry ones.
Audacity is the final technology that we have used. This was used to edit, trim and loop parts of our track so that it was radio friendly as the original track was roughly 6 mins long so we had to trim it down to around 3 mins.
Another Technology that we have used is the Mac computer and non of these technologies would have been accesable without the use of these highly powerful Apple Mac's, They are the main key piece of technology that we use in our Media work as they hold all the things we need in terms of editing and finishing off and creating key parts of the Music Video also the Apple mac's hold all the information we need for research which is all stored on the internet and various blogs to help us.
SD cards/ Adapters have been one of the most important part of technology we have used due to them we have been able to add our footage from the cameras which we have taken from the shopts , then these are able to be imported onto the computer from these SD cards via the adapters so this in terms of technological value is very high up in the ranks.
Screen Capture is what we have used to evidence what we have been using in terms of technologies on the computers, for example we have screen shots of all the effects we have used on final cut and it is good to use this screen capture to then evaluate what we have learned.
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Magazine Websites were used to show what we need to know about our own magazine adverts where by we can look at the general codes and conventions of the actual magazine adverts so it was a good eye opening tool to look at.
Twitter was a main feature when we were gaining world wide feedback we used it to broadcast our own media product via this form of social media and this has been useful in terms of gaining research and tips on how to improve our own media products and ancillary texts.
We used all of these technologies in the research and planning of our media throughout the whole course. And all of these were vital in the preparation of our media product they all came into play when creating our video and our ancillary texts. However when using all of these technologies there has been some minor hickups such as the macs not working or the cameras not having battery power or the software on the computers not being up to date enough or having some minor technical issues. Dispite all of these happening we have managed to come up with a fully functional media product along with its added texts.
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