Our task was to create a Music Video, Digipak and a Magazine advertisement for our chosen band or Artist. We chose to do it on a song from an Artist who does remixes called Marc Kinchen (MK) and these all contribute to our final grade at the end of the year. Our primary target audience is males aged 15-24. The reason we chose this was because we believed that the mainstream genre aimed more towards a male audience than a female one however this is rapidly becoming not the case. This is because in our video text we show a relationship between the old man and society. With our selection of artist being in the house genre, it is quite obvious where the texts would be displayed. NME and MTV are a huge organisation who mainly focus their attention on the House genre. I believe this would be the perfect magazine to put our advertisement in, we would be aiming our product at our targeting audience. Youtube is a great place to promote our videos. However, if our video was to shown on a particular channel I believe it would be MTV or NME or VIVO. These are some if not the biggest music channels in the world and mainly focuses on House, RnB and rock music. Finally, we would have our digipak available to buy on websites such as; Amazon and hmv also mainly itunes. These are three huge companies which would allow us to target both our secondary and primary audiences.
Magazine Ads
We found that in real life, separate companies are given the roles of producing, advertising and designing these products. Companies such as; Wewow tend to deal with the designing of an album cover or a magazine ad, they don't deal with the mass production of it. Whereas companies such as; Creando deal with the making of the music video and Image works LTD deal with the designing of advertisements. This shows that it is not just one singular company that produce every text. These two mainly focus on the designs and the creative aspects for the artist. It is then usually left down to the record labels to find the right magazines and websites to promote their own artists under their record label on.
As a result of this research we decided that our media text would ideally fit into magazines and on the covers of papers and websites such as NME, MTV, Q Magazine, MOJO Magazines, Music News, FACT Magazines.
Our magazine adverts would fit in well with these magazines if shown in them due to the popularity of the magazines and the type of genre which appears in such magazines in our magazine adverts The main image on the magazine advert should follow the same colours and image themes as the album cover this is usually seen due to the images been taken for the album cover and the magazine ad are similar in many ways due to them usually be taken on the same shoot as each other. However the image on the magazine ad is different in some ways for example the image has been enhanced or only a proportion of the image is used of the same mage and it follows the same colour patterns of the album cover artwork. The largest text on the magazine ad will be the artists name and commonly the second largest text will be the albums name or title and usually features below the artists name on the page and usually the advert will have an 'includes' list somewhere on the image and there will be a popular track list on the advert too sometimes with a bonus track added in there too. What is also very common in the way that some digipaks have the artists image or bands image on the front cover of the album as well as the inside of it, this is a good way of presenting the digipak and we feel that this idea does suit the style of our artist or genre.
Our magazine ads would fit into the magazines listed above due to them all having relavent pages and sub sections within them for example they have sub sections split down into different genres and specifications.
Differences:
Similarities:
- We used a person in the video and the digipak who were the same character to add more emphasis on that being the main feature. This meant the old man in the digipak match the one in the video. However, we thought this was good because it was more about trying to sell the magazine ads and digipak.
- We also used different editing techniques when using photoshop. For example part of the magazine advertisement is faded colour, this was down to a different layering effect used. Also we added images onto images and cross faded them so it looked like just 1 image.
Similarities:
- We chose to use different images on both the magazine ad and the digipak. One is an image of a singular figure (The Old Man) sat on a Bench in a lonely a derelict area. This is not linked closely with magazine adverts
- In all three texts we have used a light enhancer to ad more of an emphasis on the picture. We used this after looking at our research into the House genre and we found it wasnt a common convention but we thought it did look good. The colouring used helps highlight the vulnerability and lonelyness of the old man on screen.
- Also, in all three texts we have used the idea of isolation and to make the audience feel that the ld man is on his own. This is achieved in the digipak by there only being one person in shot and looking into an empty space, he is also surrounded by nothing but a natural environment such as trees and sub urban areas showing he is on his own. The images on the back and front of the digipak link well with the video because it is about a singular person who is marginalised and isolated from society.
- Finally, we used a common theme of using black backgrounds for the magazine ads and digipaks. This is good due to it being a common code for the conventions of the house genre.
Overall we are happy with the final progress and final cut of all three texts. We believed they worked well together and that the audience could make links with all three texts. We tried to stick closely to the common codes of our genre when making all three and we believe we achieved this. Because the artist is not a recognised artist this gave us a chance to explore and use more of our imaginations towards making the texts
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