Research into the House Genre TBC

House music originated in America in the early 1980's in the American city or Chicago. Early house music was generally dance-based music characterized by repetitive beats over and over again which meant that the repetitive rhythm of house was more important than the song itself. House music today, while keeping several of these core elements has changed drastically where by now you get less vocals used in the songs and when you do get some lyrics its only either for a short length of time or is repeated over and over again.

House music also varies a lot in style and choice range, which ranges from the soulful and atmospheric deep house to the more quite slow moving house. Today house music is getting more and more popular and this first started out when iconic pop artists at the time liked and linked their music talents up with some of the house DJ's to collaberate mixes. Some of these artists such as Madonna, Janet Jackson, Björk, Aretha Franklin and Steps all found them selfs mixing into the house genre at the early stages of its existance.

Vinyl Cover for our Track TBC

We have also decided to an added vinyl for our song this is the finished product for the first draft this will include a vinyl and the casing of the vinyl. This is the outside covers for it so far. However we are not too sure weather this will work due to it not being the type of thing that is relavent to out genre ad it doesn't suit the style and types and conventions what would be acceptable to our genre also.

Vinyl Front Cover

Genre Specific Magazine ads

Magazine ads from the house genres common codes and conventions starts with common colors such as black back grounds with various different colored images on top of that usually neon colored and bright lighted. Also they have usually got on them QR code as and various different website addresses and social media links such as Facebook twitter and sometimes instagram which is becoming more common today.

Another key feature which you will see on the magazine adverts from the house genre is the tour dates of clubs and venues which the act is playing at and usually with the genre there are various artists appearing on that date at the venue as a sort of side act so sort of undiscovered DJ's who will sideline the main act. We will use this in our magazine ads so that it adds verisimilitude to the adverts.

As you can see from this madeon ad the dark theme is used to emphasize the colors and title of the act and the dates of where and when the event is on at. Another common feature of magazine ads for this genre is the movie themed titles which head the advert so that it stands out on the page more and is appealing yo the viewers. So we will be following these credentials to achieve the genre specific convention.

Magazine Ads Research

The main image on the magazine advert should follow the same colours and image themes as the album cover this is usually seen due to the images been taken for the album cover and the magazine ad are similar in many ways due to them usually be taken on the same shoot as each other. However the image on the magazine ad is different in some ways for example the image has been enhanced or only a proportion of the image is used of the same mage and it follows the same colour patterns of the album cover artwork.

The largest text on the magazine ad will be the artists name and commonly the second largest text will be the albums name or title and usually features below the artists name on the page and usually the advert will have an 'includes' list somewhere on the image and there will be a popular track list on the advert too sometimes with a bonus track added in there too.  What is also very common in the way that some digipaks have the artists image or bands image on the front cover of the album as well as the inside of it for example this one of wretch 32, this is a good way of presenting the digipak but we feel that this idea doesn't

suit the style of our artist or genre.

Twitter Page TBC

Our Twitter page is where we post some of the new things tried out and images and videos of the filming that we have done and some of the comments which we get on there can be used as external feedback from wider sources and can then use this feedback to enhance our rough cuts and get more ideas on how to change or adapt the ideas which we have already used.

We get specific feedback from those who know a lot about the music video business and therefore can only benefit us when gaining such feedback. We feel that having a twitter account will also make our knowledge of the genre and the track much better by getting specific feedback from people and followers who like the type of music and the track we are doing our coursework on.

These are images of the various tweets which we have added up to the page

Evaluation Question 4 TBC

Research and Planning

For the research and planning of our coursework we used many different technologies to achieve such levels these technologies consist of Blogger, Facebook, Youtube, IMDB, Twitter, USB Sticks, Mac Computers, Gmail, Mobile Phones, Final Cut, Grab and Google.

Blogger is the place where all the information goes on how we progress and share what we have found in terms of research and the process of making some footage of the putting together of our music Video also all the vodcasts and podcasts of how the process of how our coursework is going.

Youtube is a very good and useful place to get video clips to compare and to post video's of how the progress of the music video making is going also we can share and embed previous video's of what are relevant to the subject for example video's of already successful Music Videos and other Viral Vids too

IMDB is the place which provides the most relevant information for music video creating and what sorts of things come from old already made videos and newly up to date ones which are very successful, IMDB is a online website which lets you look up any music video and director or any film and their casts. This is ideal for when we are researching or analysing past music videos.

Final cut pro is where the footage of the filming gets edited. This is the sort of technology that the pro directors and production company's use for music video creation in the world wide industries. It just shows how the world has been subjected to digitalisation and it benefits the people like us who do not have a lot of funding to produce the hugely successful videos.

HD Video camera's that we use to shoot the footage for our music Videos are so high tech that major producers didnt even use them about 10 years ago and they are more advanced than the one's they used back then. They provide us with an endless amount of opportunity to shoot the key footage and right frames to put our music videos together and with only an SD card as the storage device it is so much cheaper than the huge industry ones.

Audience Feedback from RC 1

From our first rough cut we have gained some feedback on which we have thought about and considered changing from our first cut. Some of these changes are experiments such as editing and others are changes that for sure need to happen due to the lack of footage in some areas so more shot variety is needed in some key areas
Feedback comments from sources of our target audience:

Steady Shots
Negatives

• Start on the train in between the chairs is shaky and needs to be edited 
• When the old man is walking past the shops with the walking stick in hand
• Club scenes are shaky but it has a good effect in a way but shouldn't be used as much

Positives

• Didn't see an unsteady shot and would be excellent if the nightclub shots were reasonably steady and if the shakiness was on purpose
• Steady shots throughout an all round good performance
• Good steady shots when the break dancing is in Slow-Mo 

Framing

Negatives

• End shot feet were out of the way and ruined the shot
• The dropping the tissues didn't exactly work that well so maybe another angle or frame for that one
• Dancing in the streets the framing was off due to the walls being too much in shot
• Average and some good shots

Positives

• The framing in the break dancing in the streets worked really well and was a good use of the urban environmental view to the song.
• The break dancing with the dutch angle worked extremely well 
• Good use of the framing with the police car in the shots

Shot Variety

Negatives

• Close ups needed of the iconic features of the old man
• More long shots and extreme close ups of the dancing scenes and in the club scenes
• More shots needed of the old man in the normal old man mode

Positives

• Alot of good shot variety within the whole video
• Good shot variety and a good range of different angles and locations
• Good use of shot variety in the urban town area and the dancing but needs a bit more maybe

Appropriate Material

Negatives

• People looking at the camera at the zebra crossing and all the cars at the begining  
• Need shots of the old man in the club to show the narrative continuity only one shot of being ignored need more
• Not convincing that he is an old man
• Club scene is too early

Positives

• The club scene worked well with the mad party thing 
• Suited the style and genre of the music and the style of the original artist
• Works well and most of it makes sense and you get some sense of verisimilitude

Mise-en-Scene

Negatives

• Seems like two videos in the club and in the street
• Verisimilitude lost on the type of shoes used
• Trousers seem different with the lightings of the weather 
• People looking at the camera from the public

Positives

• The club scene works well and suits the style of the videos and son choice
• The mise en scene from the sort of urban town feel works well 
• The way in which the character is in a lot of random different locations works well