MK (Mark Kinchen Artist Profile)

Also known as : MK, 4th Measure Men

Origin: Detroit, Michigan
Genres: House, Deep House, Dance
Occupations: Disc Jockey, Producer
Instruments: Turntable, Sampler, CDJ's
Labels: AREA10, Hot Creations, Defected Records, CREEP INTL, DJs Are Not Rockstars

Marc Kinchen, also known as MK, is an American DJ; music producer of house music. He hit No. 1 on the US Billboard Hot Dance Music/Club Play chart in 1993 and 1994 with the songs "Always" and "Love Changes." Mark Kinchen also recorded the underground house music classic anthem, "Burning." "Always" peaked at No. 69 in the UK Singles Chart in February 1995. MK also hit the dance chart with "4 You," using the pseudonym 4th Measure Men. 

On November 10th, 2013 the Official Charts Company reported the MK Remix of the Storm Queen song, Look Right Through Number 1 on the UK Singles Chart.

Up to 25/11/13 MK has released 18 singles including remixes, with two albums from Defected Presents. 

Mk uploads all of his club visits and festivals weekly touring around the world. Here below is his YouTube channel of which he uploads them all to.

Below is a video of which i attended to in Leeds at Mission where i personally met him.

On the internet
RA DJ Page /	residentadvisor.net/dj/marckinchen
Twitter /	twitter.com/MarcKinchen
Discogs /	discogs.com/artist/marc+kinchen
Facebook /	facebook.com/marckinchen

Storm Queen

Morgan Geist, better known by his stage name Storm Queen is an American DJ from Wayne, New Jersey. His song "Look Right Through", was remixed by Marc Kinchen and had vocals added to it by Damon C. Scott. Morgan also mixed the song "TV River" in the album "LSD and Remixes.





In November 2011 Storm Queen released his debut single "It Goes On". In July 2012 he released "Let's Make Mistakes" as his second single. On November 3, 2013, he released the single "Look Right Through" in the British Isles. In the United Kingdom, the song entered at the top of the UK Singles Chart on November 10, 2013, becoming Storm Queen's first number one song in Britain, dethroning Eminem and Rhianna's "The Monster" from the top of the chart.







This New Jersey native was initially inspired by England's take on the sound of Detroit, but eventually tracked techno back to its Motor City innovators. When he began listening to music, however, it was the sound of early-'80s synth heroes like Devo, Severed Heads and New Order alongside early hip-hop, jazz and 60s Hindi film soundtracks.

Geist released his first 12" (via Dan Curtin's innovative Metamorphic label) while studying at Oberlin College in 1994. He formed Environ soon after, releasing powerful statements of purpose which showed his affinity for the more emotive strains of disco, techno, soul and all flavors in between. His debut album was released in 1997 and licensed to EastWest/Warner. 

Due Carear - Metro Area

Jesrani was from New York, with Morgan they both arrived at electronic music through their interest in rock music (Geist through the electronic sound effects he noticed in progressive rock songs, Jesrani through the electronic introduction to Rush's song Tom Sawyer, which he says "led me into Devo, Thomas Dolby") and both had been producing music independently since the mid-90s. Before forming Metro Area, Geist attended Oberlin College (where he founded his record label, Environ, in 1995) and was responsible for a number of highly regarded solo releases, while Jesrani began his production career as half of the groups Essa 3 and Acronym City. The two met through internet mailing lists in 1995 or 1996. After collaborating under the names "Sage." and "Phenom," they began Metro Area in 1998, releasing four 12"s on Environ under that name between 1999 and 2001. Edits of six tracks from these releases later turned up on their 2002 self-titled album. Both Jesrani and Geist are DJs as well as producers; in 2002 and 2003 they hosted a monthly residency at APT in the Meatpacking District, called Party Out of Bounds.

Digipak Inside

Looking at the insides of a digipak and looking at the common codes and conventions to these are that the images in the middle either run across the two panels in there or are just one single image on the side which doesn't have the CD in front of it. Inside the digipak there is sometimes text displaying the names of the composers for each song in smaller print than the song title. There is also sometimes a small handout which contains further artwork or images and song lists. The actual CD can usually be found in the main part of the digipak in a plastic holder with two panels to each side. So some digipaks can have two cd's within the card case, One for the actual CD and another for behind the scenes or some sort of DVD.

Digipak Research Front and Back

By just looking up and researching common codes and conventions it is clear that for the back and front cover there are only a few things which can be said that are common in most of the music video didipaks. take the design and colour codes for example. Just by looking at a few different ones you can see that the colour and design more often than not does run onto both of these which adds that sense of continuity to the digipak as you can see from these two images of the Police Album Outlandos d'Amour

Also a common feature on the digipak is the use of a record label sign which is also show on the back of this Police digipak where then you can tell who the artist is contracted with and when doing our own digipak we will have to add this in with our own and look at where to put this information. 

However the most common feature of a digipak is the song list or track list and this is seen on almost every digipak and this is a common way to give infomation on what the CD holds and tells you what exactly is on the CD and we will definately be using this on our own digipak.

Weekly Podcast 7

Creative Arts Evening Viral Video

During this creative arts evening we decided to create a viral video for our music vid in doing this we would be able to gain a wider audience and therefore gain more feedback and views for our main video as a result. Also this viral video would help us with the research and planning for our main video.

How we went about doing this was that we had set up a green screen in one of our classrooms in school which was done with green card sheets. Then we had a camera set up so that the green screen was in the whole frame.We got lots of people from our school on the night to stand in front of the camera and dance to our track which was on some speakers in the back ground.

When all the footage was shot we then edited the footage into our viral video sequence which was done in final cut pro a programme which allows you to edit footage of anything. We added many effects where by we took pictures and added them into the background of the footage which made it look like the people were actually at the scenes on screen. This was done by using the effect "chroma keying" of which can edit out and remove a specific block colour from the video. In our case this was the green background.

Here is our Viral Video: 

Digipak General Conventions

Oasis DigiPak

A Digipak is a patented style of CD or DVD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.

Looking at a few examples of the digipak the oasis one has 3 inner panels and a front and a back panel, this is a complicated type of digipak but is very achievable in what we want to do, However choosing the correct and appropriate images for these panels is key if the digipak is to do its job by promoting the CD

Conventional DigiPak

This DigiPak is the more conventional one where by it only has 2 inside panels and a front and back panel which has usually a picture on the front which is then either continued on the back or is of another view of the front picture an example of this is the Native Woodlands Digipak below where by the wooded area picture on the front continues onto the back

Common features in these 2 panel digipaks are the related images to the music video or one of the songs usually the main song or the most know song for that artist. Also another key common convention would be that inside is another picture which runs over both of the panels or just the left hand panel. Sometimes there is even a booklet or pull out sleeve which has the lyrics on it and a bit more information about the songs and the artists.





Also a common convention which you will usually see on the back of the digipak cover is a barcode which is for the sale of the digipak and this is seen on almost every cover. A barcode is an optical machine-readable bit of data which is scanned by the varying the widths and spacings of the parallel lines.